Search engine optimization, aka SEO, is booming. Companies nowadays recognize the importance of ranking high in Google. As everyone tries new ways to rank high, there are automatically more misconceptions about search engine optimization.
Myth 1: Google AdWords improves your ranking in Google
It is speculated that the ads in Google have a positive effect on the search engine’s organic results. Some ‘experts’ claim that the use of Google Adwords harms the position of your website. Nothing could be further from the truth: the use of Google Adwords is not related to the organic search results in Google.
Myth 2: A Google Penalty causes permanent reputation damage
There are three different types of penalties that Google gives out: an organic penalty, a manual penalty, and the blacklist. With the organic penalty, there is no permanent damage. The website went down in these cases due to too much spam on the website but has not yet passed Google’s Webspam team. This penalty is fairly easy to solve without having any further consequences for your ranking.
The manual penalty takes a lot of time to get back high in the organic search results. With this ‘penalty,’ the website is manually assessed by the Google Webspam team. However, this penalty does not cause sustained damage to reputation, provided the penalty is lifted.
You can only get permanent damage from your penalty if you end up on Google’s blacklist. If your website is on this list, it is best to start over with a new domain immediately because of the massive damage.
Myth 3: The number of links determines the ranking
Obtaining links to your website link building is also called. Link building is essential for the organic position in Google. But link building isn’t all about quantity. An often overlooked factor is the quality of the link and the number of new links placed. These two factors are an essential part of collecting new links.
Myth 4: A domain name must contain ‘www.’
When applying for a domain name, you can choose whether or not to use ‘www’ for the domain name. It is often thought that domains with ‘www’ rank better in Google, but this is not the case. For Google, it does not matter whether the domain name contains ‘www.’ However, it is important that you use the chosen website name consistently.
Myth 5: A new responsive website ensures better positions in Google
It is often thought that a new website ensures a better ranking in Google. But beware: these websites may cause a decline, despite the site adapting to traffic per PC, mobile, or tablet. This decrease may be due to the website’s failure to be moved or the underlying technology not being search engine-friendly enough.