1. Online marketing strategy: Everything starts with strategy. To determine a profitable and successful procedure, we dive into your company’s market, competition, and culture by asking critical questions. We then identify the right marketing channels, techniques, and technologies to achieve our shared goals.
2. Search Engine Marketing: SEM includes search engine optimization (SEO) and Search Engine Advertising (SEA). SEO is the process of fine-tuning your business website so that it ranks higher in the search lists when potential customers enter search terms that match your product offering. SEA is paid search engine marketing – for a (usually) pay-per-click fee, search engines such as Google will display your ad when a user enters a search query using your keywords.
SEO consists of optimizing three main aspects: Technology, Content, and Authority. It’s about improving your online findability at an organic level. By improving your technique, content, and authority, your website will increase in search results, which means that you generate more visitors, and thus your chance of conversion increases.
3. Paid Marketing: Cost per click (CPC), or in other words: “cost per click,” is a term that is unmistakable at SEA. CPC determines the costs that an advertiser has to pay each time a user clicks on the ad. CPC does not say anything about how often a particular advertisement is shown in the search results. There is often talk of an “agreed” price, but this is not entirely true. The CPC is determined by the amount of competition that is already on a particular keyword. So the more people advertise on a search term, the more expensive the CPC becomes. With an advertising plan, you can set a budget for each keyword (automatically or manually). You indicate how much you want to spend on each keyword (or with a list). Every time someone clicks on your ad, that budget is used.Sometimes it is also referred to as “Pay Per Click” (PPC). This is simply another name for CPC. So there is no difference between CPC and PPC. We indicate this because the question: “What is the difference between CPC and PPC?” is often asked.
4. Content Marketing: “Content is king” is the guiding principle in the search engine world. Search engines like websites with consistent and up-to-date content. The more visitors view your content, the longer they stay on your pages, and whether they click through to other pages all affect the “ranking” (search position) of your website. By writing content for your website, you will get status, and visitors will keep coming back for new articles. By writing articles, you also create a greater chance that other websites will take over your content with an included link to your website. This way, you build a higher authority value without doing link building. It is never a wrong idea to proactively write content to get other websites (with higher authority) to link to your website. This way, you write not only engaging content for your visitors but also generate a valuable backlink. And so we come to the next topic; Authority.
5. Email Marketing: Once you have a subscriber list of potential customers interested in your products or services, email marketing is a very effective way to get your message across. You can keep them up to date with company news, upcoming events, and special offers. You can send newsletters and customized product or service offers tailored to the customer’s needs.
6. Social Media Marketing: Social media platforms such as LinkedIn, Facebook, Instagram, Twitter, and Pinterest, to name a few, are all options for online marketing. Social media is like a conversation; it requires active participation rather than just posting ads for your products or services.Just like with search engines, you can also advertise on social media. For example, you can place advertisements for your website, page, company, or promotions on Facebook, Instagram, and LinkedIn. The advantages of advertising on social media platforms are that you can target specific target groups very specifically. Social media channels know very well what the interests of their users are. As a social media advertiser, you can use this very effectively. When you have defined your target audience’s interests and demographic details, you can advertise on social media where this target audience is located. This way, you quickly have relevant visitors to your website or page. An example of an effective social media advertising campaign is a giveaway. A lot is shared on social media, commented, and liked; this allows a well-thought-out action to spread like wildfire, enabling you to reach mega reach in no time. It is crucial here that you speak “the same language” as your target group and that you work as creatively as possible.
Why you need an online presence!
Online marketing is increasingly important for all types of small businesses. In the past, internet marketing was something local businesses could rightly ignore. As a local business, there was no point in wasting time and money on online marketing.
With the increasing local searches due to people’s new habit of searching the internet first, it is even more critical. Companies that do not engage in online marketing will continue to lag behind their competitors.
Besides online advertising, your online reputation is critical even if you don’t do business over the internet. Before a new customer decides to visit your business, they will check your online reviews more and more; thus, building a reputation quality and customer service is essential. Unhappy customers are more likely to leave online reviews than satisfied customers, so having a strong reputation and many positive online reviews is vital to business success in today’s digital world.